GTM Lead - AI Optimization Product

About the role

The GTM Lead for the AI Optimization Product drives the global go-to-market success of IFS' Optimisation portfolio: Planning & Scheduling Optimization (PSO), Manufacturing Scheduling & Optimization (MSO) and the What-If Scenario Explorer (WISE). As commercial and proposition owner, the role defines the GTM strategy, builds the proposition and accelerates pipeline growth and strategic deal execution, working across Product, Sales, Marketing, Customer Success and Partner teams. It is a cross-portfolio role, not a single-product sales role.

Key responsibilities

• Own and execute the global GTM strategy for PSO, MSO and WISE, acting as the commercial owner and cross-portfolio AI strategist
• Shape roadmap priorities, packaging and monetisation with product teams, and build repeatable GTM motions
• Define and optimise sales plays, including standalone Optimisation opportunities and attachments to IFS Cloud and adjacent AI offerings
• Support the company's largest global Optimisation opportunities, working with regional sales leaders and capturing best practices
• Drive a pipeline strategy with at least four times pipeline coverage against revenue targets, partnering with Marketing on demand generation
• Work with Product, Marketing, Sales Enablement and Partners, and report regularly to senior leadership

Required profile

• 7+ years in enterprise software, SaaS or technology organisations in Go-to-Market, Product Marketing, Sales Strategy, Business Development or similar
• Demonstrated success with global GTM strategies for enterprise software, ideally across multiple products
• Experience with complex enterprise sales cycles and cross-functional collaboration
• Bachelor's degree; MBA beneficial

Required skills

• Understanding of enterprise software sales motions, pipeline generation and partner ecosystems
• Familiarity with AI capabilities from machine learning to agentic and frontier AI, and ability to turn them into a commercial proposition
• Advantageous: domain knowledge of PSO, MSO, WISE, field service planning, manufacturing scheduling, ERP, industrial AI or asset management
• Strong stakeholder management, presentation and storytelling skills, data-driven decision making