Senior Paid Search Specialist

About the role

iProspect, dentsu's performance and specialist agency, is looking for an analytical and curious Senior Paid Search Specialist in Copenhagen. You will plan and run paid search campaigns for a varied client portfolio, working both operationally and strategically, and act as a key partner in delivering performance across channels. You collaborate closely with colleagues in the SEM team in Copenhagen and Aarhus, as well as specialists in SEO, paid social, analytics and offline media.

Key responsibilities

• Plan, set up and optimise Google Ads and Bing Ads campaigns
• Develop and execute paid search strategies for your own client portfolio
• Optimise performance using data and KPIs aligned with business goals
• Report on results and insights to clients and advise them on paid search
• Work with tools such as Google Analytics and AdSense 360
• Help test, develop and implement new technologies and methods reflecting changes in search behaviour

Required profile

• 3-5 years of paid search experience from an agency or in-house setting
• Experience with Google Ads and preferably Microsoft Ads
• Strong understanding of data, analysis and performance optimisation
• Comfortable in client dialogue and advisory roles
• Structured approach, able to prioritise in a fast-paced environment
• Fluent Danish and English

Required skills

• Google Ads and Microsoft Ads
• Google Analytics and AdSense 360
• Advanced Excel

What we offer

• Development and career opportunities in an international media house
• Training and certification in digital media
• Access to dentsu's global network and specialist communities
• Flexible arrangements and focus on work-life balance
• Breakfast and lunch scheme, social events, Friday drinks and events
• Attractive pension scheme and health insurance