WordPress Specialist
LAUTEC Group · Skopje
Job description
About the role
LAUTEC is looking for a full-time WordPress Specialist who works directly with the marketing team. The main focus is updating and redesigning the new website, then taking over its ongoing development, maintenance and optimisation, with a steady stream of build, integration, content and performance work.
Key responsibilities
- Ongoing maintenance: keep plugins and themes updated, clean unused assets and plugins, and monitor site speed and uptime across 2 sites.
- New pages and redesigns: build and restyle landing pages, product pages and section redesigns in Elementor (homepage, consulting/software pages, regional project pages).
- Interactive features: build and maintain interactive maps (office locations, product maps), interactive images with clickable hotspots and custom popups.
- Forms and lead generation: add/edit HubSpot form fields, set up UTM capture, wire form submissions into GA4 and improve spam filtering.
- Analytics and SEO: build GA4 explorations and reports, fix tracking gaps, resolve SemRush-flagged errors, manage CookieYes consent settings and troubleshoot indexing issues.
- Third-party integrations: maintain the Team Tailor careers widget, HubSpot and other embedded scripts as requirements change.
- User access and membership: manage the gated candidates/consultant catalogue, the gated ESOX map, custom user roles and login access.
- Content edits: blog post templates, testimonials, FAQs, comparison tables, contact/office pages and copy or layout tweaks requested by the marketing team.
- Bug fixes: redirects, broken layouts on specific screen sizes, iframe/lazy-load conflicts and widget/plugin issues.
- Documentation and enablement: write short how-to guides so the internal team can make simple edits independently.
Required profile
- 3 years of experience working with WordPress.
- Demonstrable hands-on experience with WordPress and Elementor on live production sites (portfolio or references required), including theme customisation, plugin management and maintaining multiple related sites or subdomains.
- Able to work independently from a written ticket or request (work managed in Trello) and turn around small requests quickly, flagging bigger changes for approval.
- Strong attention to detail and the ability to review requirements carefully before acting.
- Eager to learn and grow within the role and alongside the team.
Required skills
- Core front-end: HTML5, CSS3, JavaScript/jQuery and enough PHP to troubleshoot theme and plugin code.
- Practical experience with HubSpot, Google Analytics 4, Google Tag Manager, CookieYes, SemRush and Team Tailor (or equivalent tools).
- Web performance: image compression and format conversion (WebP), caching plugins (e.g. PhastPress), script deferral and Core Web Vitals / PageSpeed improvements.
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LAUTEC Group
Skopje
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