Territory Sales Manager – Denmark

About the role

We are looking for a proactive Territory Sales Manager to build X‑LAB’s presence across Denmark. You will work directly with independent bicycle dealers, introducing our performance bike range and establishing lasting partnerships.

Key responsibilities

• Visit independent bike shops regularly to showcase X‑LAB products.
• Prospect, open, and onboard new dealer accounts through cold visits, referrals and industry contacts.
• Manage the full sales cycle from initial conversation to order placement and account setup.
• Maintain and grow relationships with existing dealers to increase sales volume.

Required profile

• Minimum 5 years of relationship‑based sales experience, preferably with small‑ to midsize businesses.
• Willingness to travel up to four days per week for in‑field activities.
• Strong organisational and territory‑planning abilities.
• Passion for cycling or performance sporting goods is a plus.

Required skills

• CRM