Marketingrådgiver – strategisk rolle (barselsvikariat)

About the role

We are looking for a Marketing Advisor to cover a maternity leave (with possible extension) within PwC’s Marketing & Communication team in Copenhagen. The role will support the firm’s visibility and engagement among mid‑size and large enterprises by designing and executing data‑driven marketing campaigns.

Key responsibilities

• Act as the central contact for marketing initiatives targeting mid‑size and large consulting clients.
• Develop, launch and optimise data‑driven campaigns that increase brand awareness, engagement and demand.
• Create AI‑search‑optimized content for campaigns, including SEO and geo‑targeted material.
• Analyse performance data, translate insights into continuous improvements and report results to stakeholders.

Required profile

• Relevant degree in marketing, communications or a related field.
• Experience with data‑driven campaign development, content marketing and AI‑search optimisation.
• Ability to manage multiple stakeholders, communicate clearly and work collaboratively across functions.
• Strong attention to detail combined with a strategic, big‑picture mindset.

Required skills

• AI fluency and AI‑human collaboration.
• Analytical thinking and campaign performance analysis.
• CRM software proficiency.
• Digital tooling and content marketing platforms.
• SEO and AI‑search optimisation techniques.