Marketing Business Lead

About the role

As the Marketing Business Lead you will be the primary marketing contact for the Surveyxact product line, bridging the gap between the product team and the marketing department. You will shape strategy, drive campaigns and own lead generation across Denmark, Norway and Sweden.

Key responsibilities

• Develop and translate marketing strategies into annual plans with budgets, channels and milestones.
• Plan, coordinate and execute lead‑generating campaigns (email, workflows, forms, landing pages) in HubSpot.
• Maintain a data‑driven lead process in HubSpot, from scoring to hand‑over to sales.
• Define KPIs, build dashboards and report performance regularly.
• Ensure brand identity, tone of voice and value propositions are consistent across all channels.

Required profile

• At least 5 years of B2B marketing experience, preferably in a SaaS environment serving public and private organisations.
• Strong analytical mindset with proven ability to turn customer data into actionable strategies.
• Creative, curious and detail‑oriented, able to work in a fast‑changing, high‑ambition environment.
• Fluent in Danish and English, with knowledge of Norwegian or Swedish considered a plus.

Required skills

• Hands‑on experience with HubSpot Marketing Hub (workflows, automation, segmentation, lead scoring, reporting).
• Solid knowledge of SEO and inbound marketing techniques.
• Experience in planning and executing multi‑channel lead generation campaigns.

What we offer

• Modern office facilities in Aarhus N with attractive health and pension schemes.
• Lunch programme with quality catering, access to an on‑site fitness centre and an active employee association.
• Collaborative marketing team of specialists in design, paid search, web and content production.