Commercial Excellence Lead

About the role

We are looking for a Commercial Excellence Lead to join our Group Commercial Excellence department at ROCKWOOL’s headquarters in Hedehusene. The role will own demand creation and pipeline generation initiatives that directly drive revenue growth and shape pipeline quality through early customer engagement.

Key responsibilities

• Design and execute demand creation strategies that generate high‑quality pipeline opportunities aligned with commercial priorities.
• Lead pipeline generation and lead‑management initiatives, partnering with sales teams to maximise win probability.
• Develop conversion kits and engagement model frameworks to standardise opportunity advancement.
• Act as project lead on sales enablement and demand generation initiatives, managing timelines, resources and risk.
• Track adoption metrics, refine enablement tools and establish commercial standards for quality engagement.
• Design scalable best‑practice frameworks and engage market stakeholders to shape commercial strategy.

Required profile

• At least 5 years of experience in sales enablement, sales operations, commercial transformation consulting or similar B2B roles.
• Proven success in designing and implementing programs that improve conversion rates, pipeline quality or sales productivity.
• Strong communicator and facilitator able to influence cross‑functional teams without formal authority.
• Data‑driven mindset with ability to measure and report on pipeline quality and commercial impact.
• Excellent written and verbal English communication skills.

Required skills

• Proficiency with CRM systems, specifically Microsoft Dynamics.
• Experience using analytics dashboards or business intelligence tools.

What we offer

• Opportunity to work with a diverse, international team of thirty colleagues.
• Travel to global markets to facilitate collaboration and adoption of transformation initiatives.
• Comprehensive onboarding and a culture that empowers professional and personal growth.